Built Different. Built in Australia.
At Guard Labs, we don’t just make grooming products, we engineer better routines.
Because looking sharp shouldn’t be complicated. And it definitely shouldn’t be average.
About Us
We’ve been at it since 2000 — making grooming easier, sharper, and a whole lot better. Aussie-designed, science-backed, made for everyday legends.
BUILT DIFFERENT. BUILT IN AUSTRALIA.
Better routines. Better results.
the complete system
Everything your routine needs. Nothing it doesn't.
OBSESSED WITH BETTER.
Engineered to outperform.
TRUSTED BY MILLIONS
Proven by real customers.
ALWAYS BUILDING WHAT'S NEXT.
Innovation without compromise.
WELCOME TO GUARD LABS.
You're in good hands.
Timeline
2002
The Spray That Changed The Game
Dirty, clogged shavers were frustrating users and shortening the life of their tools. We responded with Shaver Guard+, a cleaning and lubricating spray designed to keep shavers performing like new, shave after shave.
Shaver Guard+ Cleaning Spray
2003
Protecting Every Tool In The Shed
The same performance issues affecting shavers were impacting trimmers, clippers, and ladies’ grooming tools. So we expanded the range with purpose-built cleaning sprays designed to keep every tool running at its best.
Clipper Guard+ Cleaning Spray
Trimmer Guard+ Cleaning Spray
2007
A Better Shave Starts Before The Blade
Many pre-shave products were filled with harsh ingredients and underwhelming results. We developed a range of skin-focused pre-shave solutions to help reduce irritation, improve glide, and support healthier-looking skin.
Face Guard Pre-Electric Shave Solution 100ml
Face Guard Shave Cream 100ml
Face Guard Shaving Oil 20ml & 50ml
Face Guard Shaving Oil Extra Sensitive 50ml
Face Guard Shaving Oil Tough Beard 50ml
2021
Premium Performance Without The Price Tag
The grooming market was split between expensive premium brands and cheaper alternatives that didn't deliver. We launched our first electrical range, combining innovative features, quality engineering, and exceptional value.
Elite PRO Wet/Dry Rotary Shaver
Power GROOM Wet & Dry Body & Groin Trimmer
2023
The haircut Revolution
At-home haircuts were often awkward, slow, and difficult to get right. The Fresh Cut clipper introduced an ergonomic design and extra-wide blade, making DIY cuts faster, easier, and more comfortable.
Fresh Cut Hair Clipper
2026
Our Biggest Launch Yet
Customers wanted the same Guard Labs quality across every part of their grooming routine. We answered with six innovative new electrical products, creating a complete ecosystem of premium grooming tools built for modern routines.
Edge Max 4 Blade Wet & Dry Foil Shaver
Edge 4 Blade Wet & Dry Foil Shaver
BOMB Wet & Dry Compact Shaver
Sphere 6 Blade Wet & Dry Head Shaver
Beard Pro Wet & Dry Beard Trimmer
Smooth Ultra 13-In-1 Wet & Dry Multi-Groomer
Obsessed with better
We’re not here to release “good enough”. Every formula, every product, every detail is pushed further, tested harder, refined longer.
Why?
Because performance matters. Feel matters. Results matter.
And most importantly YOU matter.
And once you’ve experienced better you don’t go back.
Founder’s Note
It was in the year 2000 that I was struck by a simple but powerful truth:
When you look your best, you feel your best.
And when you feel your best, you perform at your best.
At the time, I was working with customers at Shaver Shop and saw this truth play out every day. These seemingly small, self-care rituals built real confidence and personal power, setting each day up for success. I was blown away!
But I also kept hearing the same frustration - shavers weren’t lasting as long as they should. As much as I loved the confidence grooming gave, I hated selling anything that would leave a customer disappointed.
So I went on a mission. For the next 2.5 years, I developed what would become the world’s best shaver cleaning and lubricant spray
After endless rounds of customer testing and product refinement, we launched Shaver Guard+.
From the moment it hit shelves, customers loved it. It saved them money, boosted performance, and extended the life of their shavers. It was made using only the highest quality cosmetic-grade ingredients that leaves every shaver smelling like your favourite aftershave.
It instantly became Shaver Shop’s #1 selling product, and has since been used by over 2 million Australians.
This single innovation ignited a passion for creating high-quality, feature-rich products that deliver exceptional value, every time. One product quickly grew into a full personal grooming range, driven by a singular mission - to create game-changing confidence for every man, one perfect shave a time.
Guard Labs products are Australian-made and designed, with years of research and development behind every beautifully crafted tool in the range.
Start with one. Change the game.
the complete system
Most brands pick a lane. We built the whole road.
Whether it is pre, during or post routine, every product we create is designed to work together seamlessly and elevate your game.
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